The broadcast television industry / James R. Walker, Douglas A. Ferguson ; with contributions by John Long, Kevin Sauter.

by Walker, James Robert.
Published 1998

Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

by Eastman, Susan Tyler.
Published 2009

Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Published 2006