APA Citation

Farris, P. (2007). Marketing metrics: Measuring & defending marketing budgets. Boston, Mass.: Wharton School Publishing.

Chicago Style Citation

Farris, Paul. Marketing Metrics: Measuring & Defending Marketing Budgets. Boston, Mass.: Wharton School Publishing, 2007.

MLA Citation

Farris, Paul. Marketing Metrics: Measuring & Defending Marketing Budgets. Boston, Mass.: Wharton School Publishing, 2007.

Warning: These citations may not always be 100% accurate.