Social commerce behavior among university students in Malaysia
The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public...
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| வடிவமà¯: | Conference or Workshop Item |
| மொழி: | English |
| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
School of Computing, Univerisiti Utara Malaysia
2017
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| பகà¯à®¤à®¿à®•ளà¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•லà¯: | http://irep.iium.edu.my/56808/ http://irep.iium.edu.my/56808/ http://irep.iium.edu.my/56808/18/56808.pdf |
| கà¯à®±à®¿à®¯à¯€à®Ÿà¯à®•ளà¯: |
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