Purchase Intention of Halal Products among Non-Muslim Consumers in Malaysia
The purpose of this research is to understand the purchase intention of Halal products among the Non-Muslim consumers in Malaysia, since there are limited studies and researchers have been conducted in regard to this area within the Malaysian context. The underlining theory for consumer purchase in...
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| Pengarang Utama: | |
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| Format: | Thesis |
| Bahasa: | English |
| Diterbitkan: |
2016
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| Subjek-subjek: | |
| Capaian Atas Talian: | http://eprints.intimal.edu.my/939/ http://eprints.intimal.edu.my/939/1/227.pdf |
| Penanda-penanda: |
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