An Exploratory Study on Customers Attitudes Towards Generic Products
The purpose of this research is to examine customers’ attitudes towards generic products. These products are different from traditional grocery product marketing because they are unbranded items, receive little, if any, promotion, branding, packaging and product improvement expenditures. Furthermor...
Disimpan dalam:
| Pengarang Utama: | |
|---|---|
| Format: | Thesis |
| Bahasa: | English |
| Diterbitkan: |
1996
|
| Subjek-subjek: | |
| Capaian Atas Talian: | http://etd.uum.edu.my/1499/ http://etd.uum.edu.my/1499/1/Nor_Azila_bt._Mohd._Noor_%281996%29.pdf |
| Penanda-penanda: |
Tambah Penanda
Tiada Penanda, Jadilah orang pertama menanda rekod ini!
|
Jadilah orang pertama meninggalkan komen!