Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users / Leong Lai Ying
Nowadays, Facebook commerce or f-commerce has become a new paradigm in e-commerce. Even though there is a huge business potential in f-commerce, the purchase behaviour in f-commerce is still not well-studied with only a few studies are related to impulse buying through f-commerce and yet the studies...
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| Format: | Thesis |
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2017
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| Capaian Atas Talian: | http://studentsrepo.um.edu.my/7833/ http://studentsrepo.um.edu.my/7833/1/All.pdf http://studentsrepo.um.edu.my/7833/6/EXAMINING_THE_ANTECEDENTS_OF_IMPULSE_PURCHASE_AMONG_FACEBOOK_COMMERCE_%2528F%2DCOMMERCE%2529_USERS_%2528CHA120010_%2D_LEONG_LAI_YING%2529.pdf |
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