Faktor-faktor yang menghalang kepada keberkesanan pengurusan aduan di Hotel Johor Bahru

Complaint management plays a special role in the management of customer retention and customer relationship management (CRM). CRM becomes a necessity strategic for the hotel industry to attract, enhance customer satisfaction and loyalty, and increase the number of repatronage customers. The increase...

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Disimpan dalam:
Butiran Bibliografi
Pengarang Utama: Wong, Hie Na
Format: Thesis
Diterbitkan: 2010
Subjek-subjek:
Capaian Atas Talian:http://eprints.utm.my/26741/
http://eprints.utm.my/26741/
Penanda-penanda: Tambah Penanda
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