A study on the CRM customer benefits towards customer satisfaction

The main purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. The first objective of this research is to find out the important benefits of CRM for customers based on the previous literatures. Then...

Penerangan Penuh

Disimpan dalam:
Butiran Bibliografi
Pengarang Utama: Mohammadhossein, Nastaran
Format: Thesis
Bahasa:English
Diterbitkan: 2013
Subjek-subjek:
Capaian Atas Talian:http://eprints.utm.my/36695/
http://eprints.utm.my/36695/5/NastaranMohammadHosseinMFSKSM2013.pdf
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