APA Citation

Ng, A. H. H., Lau, D. H. C., & Wan Ismail, W. K. (2011). Blue ocean strategy: A preliminary literature review and research questions arising. INSInet Publications.

Chicago Style Citation

Ng, Alex Hou Hong, Dominic Hoe Chai Lau, and Wan Khairuzzaman Wan Ismail. Blue Ocean Strategy: A Preliminary Literature Review and Research Questions Arising. INSInet Publications, 2011.

MLA Citation

Ng, Alex Hou Hong, Dominic Hoe Chai Lau, and Wan Khairuzzaman Wan Ismail. Blue Ocean Strategy: A Preliminary Literature Review and Research Questions Arising. INSInet Publications, 2011.

Warning: These citations may not always be 100% accurate.