Moderating effect of trust between perceived value and customer brand engagement in SNSs
The Internet has ushered a new age of social media marketing. Presently, many companies have formed a social media presence to promote their businesses online. As the number of active users in Social Networking Sites (SNSs) continues to increase, many companies are making significant investment in S...
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| Pengarang-pengarang Utama: | , , , |
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| Format: | Conference or Workshop Item |
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2015
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| Subjek-subjek: | |
| Capaian Atas Talian: | http://eprints.utm.my/62292/ http://eprints.utm.my/62292/ |
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