Chuah, S. H. W., Marimuthu, M., & Ramayah, T. (2016). The contribution of perceived firm marketing innovation initiatives to customer perceived value and loyalty: Does switching experience really matter? Penerbit Universiti Sains Malaysia.
Chicago Style CitationChuah, S. H. W., M. Marimuthu, and T. Ramayah. The Contribution of Perceived Firm Marketing Innovation Initiatives to Customer Perceived Value and Loyalty: Does Switching Experience Really Matter? Penerbit Universiti Sains Malaysia, 2016.
MLA CitationChuah, S. H. W., M. Marimuthu, and T. Ramayah. The Contribution of Perceived Firm Marketing Innovation Initiatives to Customer Perceived Value and Loyalty: Does Switching Experience Really Matter? Penerbit Universiti Sains Malaysia, 2016.