Factors affecting football fans’ purchase intention toward sponsoring product—a conceptual model
Since the Internet is becoming ubiquitous nowadays, especially the massive usage of social media, the competition among organisations in marketplace has turned to be more intense. As the social media are able to amplify the effect of an organisation’s promotion program like sponsorship program, more...
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| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
American Scientific Publishers
2016
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| பகà¯à®¤à®¿à®•ளà¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•லà¯: | http://eprints.utm.my/71795/ http://eprints.utm.my/71795/ |
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