Factors affecting the consumers proneness to buy 99-ends products
This paper aims to explore the utilitarian and hedonic factors in affecting the consumer proneness to purchase 99-ends products. Utilitarian consumption is generated on the basis of satisfying a functional or sensible need. The utilitarian factors include savings, quality and convenience. On the oth...
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| Pengarang-pengarang Utama: | , , , |
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| Format: | Artikel |
| Diterbitkan: |
American Scientific Publishers
2016
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| Subjek-subjek: | |
| Capaian Atas Talian: | http://eprints.utm.my/71822/ http://eprints.utm.my/71822/ |
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