Description: Estimating consumer responsiveness to advertising repetition :

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Bibliographic Details
Main Author:	Moult, William Hudson.
Corporate Author:	Harvard University. Graduate School of Business Administration.
Format:	Book
Language:	English
Published:	1982.
Subjects:	Advertising. Consumers. Consumers' preferences.
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Description
Physical Description:	464 p. in various pagings ; 28 cm.
Bibliography:	Bibliography: p. [45l]-[464].