Discontinuities, value delivery, and the share-returns association : a re-examination of the 'share-causes-profits' controversy /

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Bibliographic Details
Main Author: Anterasian, Cathy.
Corporate Author: Marketing Science Institute. Research Program.
Other Authors: Phillips, Lynn W.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, c1988.
Series:Report (Marketing Science Institute) ; no. 88-109.
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3rd Floor Main Library

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Call Number: A1234.567
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