Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
c1990.
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| Series: | Report (Marketing Science Institute) ;
no. 90-109. |
| Subjects: | |
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|
3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |