Quantitative analysis for marketing management
"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York,
McGraw-Hill
[1967]
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |