Consumer information and the image of advertising in Germany, with significant comparisions to America.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Ann Arbor, Mich.,
University Microfilms,
1973]
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| Subjects: | |
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| LEADER | 00780nam a2200241 4500 | ||
|---|---|---|---|
| 001 | 004421824-9 | ||
| 005 | 00000000000000.0 | ||
| 008 | 750508s1973 xx 000 0 eng d | ||
| 035 | 0 | |a ocm01318427 | |
| 040 | |a STU |c STU |d HBS | ||
| 050 | 4 | |a HF5415.3 |b .B33 | |
| 090 | |a HF5415.3 |b .B33 | ||
| 100 | 1 | |a Becker, Helmut, |d 1937- | |
| 245 | 1 | 0 | |a Consumer information and the image of advertising in Germany, |b with significant comparisions to America. |
| 260 | |a [Ann Arbor, Mich., |b University Microfilms, |c 1973] | ||
| 300 | |a xxii, 440 [ℓ.] |c 21 cm. | ||
| 500 | |a Thesis (D.B.A.)--Indiana University, 1971. | ||
| 500 | |a Xerox reprint. | ||
| 504 | |a Bibliography: [ℓ.] 427-440. | ||
| 650 | 0 | |a Consumers. | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 988 | |a 20020608 | ||
| 906 | |0 OCLC | ||