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The theory of buyer behavior

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Bibliographic Details
Main Authors:	Howard, John A., Sheth, Jagdish N., (Author)
Other Authors:	Sheth, Jagdish N. (joint author.)
Format:	Book
Language:	English
Published:	New York, Wiley [1969]
Series:	The Wiley marketing series.
Subjects:	Consumer behavior.
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