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Absatzwirtschaftliche Kommunukation /

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Bibliographic Details
Main Authors: Meyer-Dohm, Peter, 1930-, Kuhlmann, Eberhard, 1938- (joint author.)
Format: Book
Language:German
Published: Freiburg (im Breisgau) : Rombach, 1972.
Edition:1. Aufl.
Series:Absatzwirtschaft und Konsumforschung ; Bd. 1.
Subjects:
Marketing research.
Management information systems.
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