Comments: European cases in marketing management /

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Bibliographic Details
Main Author:	Quelch, John A.
Other Authors:	Kashani, Kamran., Vandermerwe, Sandra.
Format:	Book
Language:	English
Published:	Burr Ridge, Ill. : Irwin, c1994.
Series:	The Irwin series in marketing.
Subjects:	Marketing > Europe > Case studies. Marketing > Europe > Management > Case studies. Marketing research > Europe > Case studies.
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