Tourism marketing and management handbook /

This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and intern...

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Bibliographic Details
Other Authors: Witt, Stephen F., Moutinho, Luiz.
Format: Book
Language:English
Published: New York : Prentice Hall, 1994.
Edition:2nd ed.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available