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Successful management of new products,

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Bibliographic Details
Main Authors: Gerlach, John T., 1932-, Wainwright, Charles Anthony, (joint author.)
Format: Book
Language:English
Published: New York, Hastings House [c1968]
Series:Communication arts book
Subjects:
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008 690324s1968 nyua b 001 0 eng
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040 |a DLC  |c DLC  |d OCL  |d HBS 
050 0 |a HF5415.15  |b .G46 
082 |a 658.5/7 
100 1 |a Gerlach, John T.,  |d 1932- 
245 1 0 |a Successful management of new products,  |c by John T. Gerlach and Charles Anthony Wainwright. 
260 |a New York,  |b Hastings House  |c [c1968] 
300 |a 221 p.  |b illus.  |c 25 cm. 
490 0 |a Communication arts book 
504 |a Bibliography: p. 211-213. 
650 0 |a New products. 
650 0 |a Product management. 
700 1 |a Wainwright, Charles Anthony,  |e joint author. 
700 1 |a Wainwright, Charles Anthony,  |e author. 
988 |a 20020608 
906 |0 DLC