Creating effective advertising : using semiotics /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Consultant Press,
c1994.
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| Subjects: | |
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| Physical Description: | 160 p. : ill. (some col.) ; 29 cm. |
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| Bibliography: | Includes bibliographical references (p. 149-154) and index. |
| ISBN: | 0913069469 : |