New product success stories : lessons from leading innovators /
Includes case studies of: Starbucks Coffee Company; Calyx & Corolla; Philips Electronics: the compact disc; Cellular One; Ault Foods Limited: Sealtest Parlour 1%; Paragliders; Slim-Fast Foods Company; The Body Shop International; France Telecom: Minitel; Gannett Company Inc.: USA Today; Ford Mot...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1995.
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| Series: | New directions in business.
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| Subjects: | |
| Tags: |
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|
3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |