Marketing social change : changing behavior to promote health, social development, and the environment /
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author de...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
c1995.
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| Edition: | 1st ed. |
| Subjects: | |
| Tags: |
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|
3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |