Evaluating and responding to college guidebooks and rankings /
The proliferation of college guidebooks and reputational rankings has become of increasing concern to many in the higher education community. Public relations and admissions staff view such publications from a marketing perspective and the potential positive or negative consequences for enrollment....
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| 其他作者: | , , |
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
San Francisco, Calif. :
Jossey-Bass,
c1995.
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| 丛编: | Jossey-Bass higher and adult education series.
New directions for institutional research ; no. 88. |
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3rd Floor Main Library
| 索引号: |
A1234.567 |
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| 复印件 1 | 可用 |