Marketing the museum /
The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the 'product' which the modern museum can offer. Are the theories of marketing developed for manufac...
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
1997.
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