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Cases in marketing management and strategy : an Asia-Pacific perspective /

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Bibliographic Details
Corporate Author:	Asia Pacific Marketing Federation.
Other Authors:	Quelch, John A.
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Prentice Hall, 1996.
Subjects:	Marketing > Asia > Case studies. Marketing > Asia > Management > Case studies. Case studies.
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