Advertising outdoors : watch this space! /
Bernstein focuses on the history and development of outdoor advertising, looking at the rise of 'commerical art', the growth of advertising as a discipline and an industry, and the role that it plays in modern life.
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| Format: | Book |
| Language: | English |
| Published: |
London :
Phaidon,
1997.
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Table of Contents:
- Art and advertising
- Advertising develops
- Poster rules
- The creative challenge
- The strengths of outdoor
- Images and words
- Brand and consumer
- Beyond the billboard
- The future.