The future of advertising : new approaches to the attention economy : a report of the Aspen Institute, Communications and Society Program /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Washington, D.C. :
Aspen Institute,
1997.
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| Subjects: | |
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| LEADER | 00838nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 007785672-4 | ||
| 005 | 20020606104010.5 | ||
| 008 | 980331s1997 dcua b 000 0 eng d | ||
| 020 | |a 0898432243 | ||
| 035 | 0 | |a ocm38872154 | |
| 040 | |a DGU |c DGU |d KSG | ||
| 090 | |a HF5823 |b .A45 1997 | ||
| 090 | |a HF5821 |b .A45 1997 | ||
| 100 | 1 | |a Adler, Richard, |d 1942- | |
| 245 | 1 | 4 | |a The future of advertising : |b new approaches to the attention economy : a report of the Aspen Institute, Communications and Society Program / |c by Richard Adler. |
| 260 | |a Washington, D.C. : |b Aspen Institute, |c 1997. | ||
| 300 | |a x, 94 p. : |b ill. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Internet advertising. | |
| 710 | 2 | |a Communications and Society Program (Aspen Institute) | |
| 988 | |a 20020608 | ||
| 906 | |0 OCLC | ||