Information rules : a strategic guide to the network economy /
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must un...
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| Format: | Book |
| Language: | English |
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Boston, Mass. :
Harvard Business School Press,
[1998], c1999.
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Table of Contents:
- ch. 1.
- Information economy
- ch. 2.
- Pricing information
- ch. 3.
- Versioning information
- ch. 4.
- Rights management
- ch. 5.
- Recognizing lock-in
- ch. 6.
- Managing lock-in
- ch. 7.
- Networks and positive feedback
- ch. 8.
- Cooperation and compatibility
- ch. 9.
- Waging a standards war
- ch. 10.
- Information policy.