Relationships and networks in international markets /

This volume is intended to address the growing scope for the exchange, discussion and development of ideas on 'relationship marketing', and deals with major developments in international marketing from a relationship and network perspective, representing a valuable resource for all researc...

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Bibliographic Details
Other Authors: Gemünden, Hans Georg., Ritter, Thomas., Walter, Achim., Ritter, Thomas, 1970-
Format: Book
Language:English
Published: Oxford, UK ; New York : Pergamon, 1997.
Edition:1st ed.
Series:International business and management series.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available