Managing channels of distribution : the marketing executive's complete guide /
This "channelmaster's" handbook explores all the macro and micro business influences that affect channel management efficiency, the frustrating areas of channel power and conflict, the potentially dangerous issue of legalities (with an entire chapter devoted to antitrust concerns), an...
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| Format: | Book |
| Language: | English |
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New York :
AMACOM,
c1998.
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