Blunders in international business /
"This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including more than one hundred new international business blunders. Well-known old blunders have been replaced in order to update the lessons learned." "Blunde...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford, UK ; Malden, Mass., USA :
Blackwell Publishers,
1999.
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| Edition: | 3rd ed. |
| Subjects: | |
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Table of Contents:
- 1.
- Introduction
- 2.
- Production
- 3.
- Names
- 4.
- Marketing
- 5.
- Translation
- 6.
- Management
- 7.
- Strategic Management
- 8.
- Other Areas of International Business
- 9.
- Lessons Learned.