Strategy and management of industrial brands : business to business products and services /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English French |
| Published: |
Boston :
Kluwer Academic Publishers,
c2001.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Item Description: | Translation of: Stratégie et gestion de la marque industrielle. |
|---|---|
| Physical Description: | xvii, 398 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. [379]-384) and indexes. |
| ISBN: | 0792379705 (alk. paper) |