Consumers /
This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
c2002.
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| Edition: | 1st ed. |
| Subjects: | |
| Tags: |
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |