Going global /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford, England :
Capstone Pub.,
c2002.
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| LEADER | 01992nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 008971127-0 | ||
| 005 | 20041108141859.0 | ||
| 008 | 020627s2002 enka b 001 0 eng d | ||
| 020 | |a 1841123161 | ||
| 035 | 0 | |a ocm50036044 | |
| 035 | 0 | |a ocm50076358 | |
| 040 | |a UAT |c UAT | ||
| 050 | 1 | 4 | |a HD2755.5 |b .C378 2002 |
| 100 | 1 | |a Cartwright, Roger. | |
| 245 | 1 | 0 | |a Going global / |c Roger Cartwright. |
| 260 | |a Oxford, England : |b Capstone Pub., |c c2002. | ||
| 300 | |a v, 112 p. : |b ill. ; |c 18 cm. | ||
| 500 | |a The ExpressExec is organized into ten core subject areas: Innovation -- Enterprise -- Strategy -- Marketing -- Finance -- Operations and technology -- Organizations -- Leading -- People -- Life and work. | ||
| 500 | |a "ExpressExec." | ||
| 500 | |a "Fast track route to mastering globalization and successfully managing global expansion. Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalizations. Examples and lessons from some of the world's most successful global businesses, including Boeing, P&O and Sony, and Ideas from the smartest thinkers, including Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars, and George Yip. Includes a glossary of key concepts and a comprehensive resources guide."--t.p. | ||
| 504 | |a Includes bibliographical references (p. 90-93) and index. | ||
| 650 | 0 | |a International business enterprises |x Management. | |
| 650 | 0 | |a International business enterprises |x Management |v Case studies. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Globalization. | |
| 650 | 0 | |a Globalization |v Case studies. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Organizational change. | |
| 655 | 7 | |a Case studies. |2 fast | |
| 776 | 0 | 8 | |i Online version: |a Cartwright, Roger. |t Going global. |d Oxford, U.K. : Capstone Pub., ©2002 |w (OCoLC)656229247 |
| 988 | |a 20021018 | ||
| 906 | |0 OCLC | ||