Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
"This book serves to help marketers think like storytellers. It provides a look at the narrative cycle that binds consumers to the brand. It liberates storytelling and promotes it to a strategic device for the brand manager, rather than the function of copywriters."--Jacket.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dearborn Trade Pub.,
c2002.
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| Subjects: | |
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |