Market oriented product innovation : a key to survival in the third millennium /

"Market Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written with a managerial point of view, recognizing that product innovation,...

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Pengarang Utama: Holt, Knut.
Format: Buku
Bahasa:English
Diterbitkan: Boston : Kluwer Academic Publishers, c2002.
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Penanda-penanda: Tambah Penanda
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Nombor panggilan: A1234.567
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