Effectiveness of advertising and display : assessing the evidence /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Kluwer Academic Publishers,
c2003.
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| Subjects: | |
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| Physical Description: | xiv, 117 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 1402075146 (alk. paper) |