Handbook of customer satisfaction and loyalty measurement /
"This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process i...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Aldershot, Hampshire, England ; Brookfield, Vt. :
Gower,
c2000.
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| Edition: | 2nd ed. |
| Subjects: | |
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |