The future of advertising : new media, new clients, new consumers in the post-television age /
"In The Future of Advertising, Joe Cappo offers a provocative analysis of recent changes along with insightful projections of what's to come. He traces the consolidation of twenty major agencies into four giant holding companies and explores the curious absence of a new generation of swagg...
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
McGraw-Hill,
2003.
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |