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Rolling out new products across international markets : causes of delays /

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Bibliographic Details
Main Author: Chryssochoidis, George.
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2004.
Subjects:
New products > Management > Mathematical models.
Time to market (New products) > Mathematical models.
Product management > Mathematical models.
Export marketing > Mathematical models.
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