In your face : how American marketing excess fuels anti-Americanism /

"Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDona...

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Bibliographic Details
Main Author: Johansson, Johny K.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004.
Series:Financial Times Prentice Hall books.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available