Intellectual property management : the role of technology-brands in the appropriation of technological innovation /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Heidelberg ; New York :
Physica-Verlag,
c2005.
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| Series: | Contributions to management science.
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| Subjects: | |
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Table of Contents:
- I. The new era of intangible assets
- II. Case studies on the appropriation of intellectual assets
- III. Intangible assets: characteristics, generation & protection
- IV. Strategic management of intangible assets
- V. Econometric analysis
- VI. General summary and conclusion.