Making media content : the influence of constituency groups on mass media /
"This volume addresses the development of media content and the various factors and constituencies that influence this content, such as advertisers, corporate interests, owners, and advocacy groups. Author John Fortunato examines the strategic decision-making of mass media organizations as they...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2005.
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| Series: | LEA's communication series.
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| Subjects: | |
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |