Brand choice : revealing customers' unconscious-automatic and strategic thinking processes /
"Customers use mental short cuts when making product and brand choices. Learning about the automatic thoughts that your brand evokes in the minds of customers provides valuable information. Brand Choice provides tools for revealing customers' automatic thoughts and how such thoughts can be...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills [England] ; New York :
Palgrave Macmillan,
2005.
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |