Creating passionbrands : getting to the heart of branding /
"Creating Passionbrands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different."--J...
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| Format: | Book |
| Language: | English |
| Published: |
London ; Sterling, VA :
Kogan Page Limited,
2005.
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3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |