Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results /
All companies, large and small, know that reaching customers directly is essential to success. This book reveals how any company can use blogs to raise its visibility and transform internal communications.
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill,
c2006.
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Table of Contents:
- Blogging basics
- Getting into the blogging mindset
- The power of blogs for business
- How your company can use blogs
- What type of blogs are best for your company
- Using blogs to increase internal communication
- Find out what's being said about your company and products
- Participating in your blog
- Dealing with negativity
- How to succeed in your blogging
- The future of business blogging.